Today’s unstable economy is creating a burning platform in most companies. In uncertain times, trusted information becomes more valuable than ever. Enterprise information management is an approach that views information as a strategic asset. Appropriately managed, enterprise infor?mation can be a source of competitive advantage. Better information management helps a company contain costs and helps leaders make the right strategic choices.
企業情報的管理是企業競爭力的核心。
現今不穩定的經濟形勢使大多數企業難以安然自保。在這個多變的時代，可靠的信息變得比以前要重要很多。企業信息管理就是把信息當做壹種戰略資源來看待。恰當的管理好企業的信息可以使企業在競爭過程中保持優勢。優秀的信息管理可以幫助企業節省資金並且幫助管理層做出正確的戰略選擇。
Now is the time to use information to close the gap between strategy and execution: having trustworthy information means that your decisions are based on facts rather than intuition.2 Leaders must move their organizations from a labyrinth of information systems to a comprehensive strategy and partner ecosystem of enterprise infor?mation management. Those who do can position their organizations for growth as economic conditions improve.
現在正是利用信息來把企業戰略思想和企業實際行動整合起來的時機：擁有可靠的信息就說明妳決策的依據是現實而非直覺。領導者必須把他的團隊從信息系統的迷宮中帶到信息來源廣泛、參與人員眾多的環境中。這麽做的人才能使自己的團隊隨著經濟大環境的向好而不斷前進發展。
Organizational motivation to manage enterprise infor?mation stems from several common symptoms: a lack of timely information, excessive overtime spent in reporting cycles, poor system definitions that cause dysfunctional discrepancies, manual interfaces between different disparate systems, and multiple uncoordinated data sets. “The goal of managing enterprise information should be to provide the right information to the right people at the right time in order to make the appropriate decisions and take the appropriate actions,”
壹個組織當發生如下情況時，就應該考慮去留意經營自己的信息：缺乏及時信息、過多的時間浪費在相同信息的重復報道上、形成了不健康的會造成企業內部運作紊亂的體系定義系統、不同工作系統下存在人為的連接、多重的不協調的數據庫。“管理企業信息的目標是：把準確的信息在正確的時間提供給適當的人，以便做出適當的抉擇並做出適當的行為”
3 Dueling spreadsheets, inconsistent data, and contradictory information are unacceptable in the best of times, let alone the worst.
Do you find yourself frequently questioning your own information? Are you able to collaboratively discuss your information, look at it in-depth, and really understand what it means? Leaders of mid- and large-sized organiza?tions, who are further removed from data sources, have the most to gain from the superior management of enterprise information. Timely insights are a key source of competitive advantage, suggests Senior Vice President, Kraft, Mark Dajani: “A new insight might drive a new product in a new market, or in a new category, it’s really about how quickly we can get that product on the shelf.”
混亂的數據表、不壹致的數據、自相矛盾的信息在企業狀況良好時都讓人難以接受，更不用說在企業陷入困境之時了。妳覺得自己經常會質疑自己得到的信息嗎？妳能夠與其他人深入討論、並徹底理解自己所得到的信息嗎？對於那些遠離信息來源的中層或者高層管理者而言，更是需要多加學習優秀的信息管理方式。敏銳的洞察力是在競爭中獲得優勢的關鍵，S建議說“壹個新的見解將會為壹個新的市場打開銷路，至少會產生壹種新的產品類型。關鍵是要看我們到底能夠多快地讓新產品面試。”
4 Appreciation of the current economic context
Tough economic conditions require companies to go beyond slashing costs. Now is the time to build efficient high-performance organizations based on a coherent foundation of information. Organizations must take a global view of critical information if they wish to move from just reacting to economic challenges and instead position themselves for future competitive advantage.5 Where some see challenges, others see opportunities: “A recession is a horrible thing to waste,” says Melanie Holmes, Manpower, an employment services firm.
感謝同時期的經濟類文章
艱難的經濟形勢需要企業付出大量的資金。現在應該建立壹個以信息壹致性為基礎的高效的機構。該機構必須具備關註全球戰略信息的眼光，這樣他們才能完成 從被動地接受經濟挑戰的支配到在未來中占據競爭優勢的 轉變。壹些人看到挑戰的地方，也是另壹些人看到機遇的地方。“即使是令人討厭的蕭條，也不應該被浪費”
妳看看怎麽樣，自己翻譯的