This article first reviewed the information capacity of the research. On this basis, the information process from the perspective of the establishment of a "3 +1" model of information system capabilities. The information capabilities into the information technology capacity, system operators, information innovation and corporate culture and goals. Secondly, the analysis of existing customer relationship management performance, from which the study found that information technology plays an important role in this proposed information technology customer relationship management capabilities will affect the performance. Again, analysis of different sectors of customer relationship management features, choose a typical representative of the real estate industry as the empirical research. Finally, the real estate company China Vanke, for example, of Vanke's customer relationship management. Vanke attaches great importance to customer value, and the concept of customer value throughout the customer relationship management Vanke process.